Supplier Partnerships
The IPG's marketing tools and fully integrated data-driven retail systems deliver the highest standards of product based marketing for our supplier partners.
Our supplier partners back us and our mission to empower independent pharmacies in Aotearoa. In return, we back them and their products.
Benefits
Our programme is one that has new benefits for suppliers in the New Zealand independent pharmacy sector.
The Results for our supplier partners:
Improved market share
Efficient ordering and quarterly promotions
Cost-effective and industry-leading digital marketing
Improved visibility on store compliance via RPM Retail
Opportunity to connect with members face-to-face
Product recommendations from trained staff
We integrate digital marketing, email campaigns, loyalty programmes and quarterly in-store promotions backed by RPM Retail’s cutting-edge software for category management and stock optimisation.
IPG Digital Marketing
Our industry-leading digital marketing programme revolutionises supplier promotions by targeting our members’ websites and their loyalty club customers.
Maximise Stock Movement: Drive increased stock on hand in our members’ stores through strategic promotions and in-store activities.
Elevate Brand Awareness: Connect with communities through impactful seasonal campaigns.
Leverage Data-Driven Insights: Utilise the results of our targeted marketing, ensuring your products stand out in IPG members' stores.
Boost sales with our monthly featured product campaigns
Achieve outstanding engagement: Our uniquely personalised and data-driven EDMs generate up to 5x the industry standard open rate.
Planograms
Backed by decades of expertise, we transform our members’ shelves into profit powerhouses with supplier partners’ products at the forefront of our curation and execution.
Engineered to maximise sales and enhance customer experience, our planograms deliver strategic product placement that drives visibility and boosts purchases.
With layouts tailored to our members’ unique needs, the results are; increased efficiency, seamless stock rotation, and an optimised shopping journey for their customers.
OTC Formulary
Boost your product awareness and ranging with the IPG’s OTC formulary, the ultimate guide to optimising our members’ front-of-shop performance.
By rationalising our group’s product range, we improve customer experience levels, increase profit margins and make our members’ pharmacy shelves easier for customers to shop.
The IPG core range is the solution for next-level brand awareness, stock on hand increases and optimised retail performance.
Staff Education
Staff product recommendations are of the utmost importance in the Independent Pharmacy Group stores. Our health advice education book in every store is putting our supplier partners’ brands at the top-of-mind for staff.
The IPG Health Advice Education Book empowers IPG members and their staff with expert knowledge across all key health conditions, from baby care to heart health.
This growing resource is ready for you to maximise brand awareness and “own” a category or condition as the preferred solution in our members’ stores.
Business Health Workshops
IPG’s Business Health Workshops are the peak of professional development for independent pharmacy owners, providing opportunities for supplier sponsorship and visibility.
Held four times a year across Aotearoa, these inspiring workshops offer curated content and an interactive format, leaving attendees motivated to drive change in their pharmacies.
Sponsorship from supplier partners allows a unique one-on-one platform to present, educate, and introduce products directly to our members.
Partnership Bundles
When you become an IPG supplier partner, we’ve got your back. You will be supported by a passionate network of like-minded independent pharmacy owners across Aotearoa.
Our core values; Fellowship, Knowledge, and Support, form the foundation of a community that empowers pharmacy owners to achieve their best. Your partnership amplifies our members’ efforts to thrive and succeed.
