IPG Digital Marketing Programme
The future of Pharmacy is digital communication with your customers.
Our innovative programme features custom-made IPG Websites, and triggered, personalised Loyalty Marketing campaigns to build engagement with your best customers.
IPG Websites - Powered by RPM Retail
IPG Websites are fully-managed for your pharmacy:
Present your pharmacy’s unique, local branding
Rank highly in local Google searches
Look even better on mobile phones
Make it easy for customers to order repeats and book online for your services
Display the top OTC products so that your customers can browse and shop online
Include up-to-date health information
IPG Websites are affordable and are ready to go live in just weeks. Website design and build fee is $2500 with over 120 pages, fully branded and optimised for you.
IPG Loyalty Marketing Email Programme
Driven by RPM's data and POS integration, our Loyalty Marketing Programme:
Uses your existing Customer Club with our set-up advice and staff training guide.
You collect customer email addresses and RPM will trigger personalised email messages from your pharmacy to your loyal club customers.
Emails welcome each new customer, and provide them with relevant health advice articles every time they shop.
Makes use of your email database to send professionally designed newsletters and custom event campaigns to your customers.
Drives customer traffic to your website, social media and into your pharmacy!
Monthly Health Newsletters
Our digital marketing team curate and send visually elegant emails with seasonal health advice and featured product recommendations.
These campaigns are fully integrated with the IPG Quarterly Promotions and as well as achieving an incredibly high Open Rate, they drive website traffic and foot-traffic.
Health Campaigns
Triggered email campaigns are sent to pharmacy customers each time they shop in their local IPG Pharmacy. As well as enhancing the customer experience for your loyal customers, the campaign links to each pharmacy's website, driving traffic to health advice articles, e-commerce shop, and social media pages.
From Children's Pain & Fever to Indigestion, Sun Protection, Cracked Heels, Herbal Cough Mixture - the list goes on!
We send relevant, triggered campaigns to your loyal customers based on real-time POS Data and purchases instore, collected by RPM Retail.
Customised Campaigns
Got a seasonal in-store event that you want to invite your VIP Customers to? Perhaps a deal on stock, or a community initiative.
By signing up to our Email Loyalty Marketing Programme, we'll take care of designing and sending your custom email to your database!
Our custom campaigns reach your best customers and generate real results!
The Benefits
Your Customer Club email database is exclusive to your pharmacy and is a valuable business asset.
Email marketing to your loyal customers is the most cost-effective marketing tool available to your pharmacy.
The IPG Digital Marketing Programme encourages your Customer Club members to spend more and to shop in your pharmacy more often.
